Street view services offer internet users virtual tours of various  places  enabled  through  interconnected  pano-ramic pictures. The author of this article aims to assess whether services such as street view unreasonably inter-fere with the privacy of people captured in these pictures. Therefore,  he  first  analyses  the  nature  of  the  services, their technological background and significance. On the basis of this analysis he assesses the services from human rights, data protection and information society services point of view. Theoretical reflections are complemented by  a  study  on  the  operation  of  street  view  services  in the  Czech  Republic. The  author  comes  to  the  conclu-sion that street view services stand on the border of what we perceive as unreasonable invasion of privacy.