Ethics of advertisments

Vol.6,No.2(2012)

Zbyněk Vybíral

Abstract

The paper focuses on ethical dimension of psychotherapist’s advertisements. Besides the offering of adequate therapy therapists use their presentations for other purposes offering diverse services and products on their web sites. It is mentioned as questionable if such manners of therapists are ethically acceptable. The author mentions also public testimonials at therapist’s web sites. This is a forbidden behavior included in ethical codes in APA and EAP.


Keywords:
advertisement; ethics; Testimonial; therapist
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