Prejavy personalizácie líderstva: perspektívy slovenských straníckych lídrov vo vzťahu k medializácii

Viera Žúborová

Abstrakt

This study examines the impact and position of party leaders in relation to the personalization of politics in the Slovak Republic. It identifies personalization in the media, expressed by an increase in the focus of media coverage on individual politicians. The main objective is to show the nature and presentation of party leaders in relation to the concept of personalization, as well as in relation to the type of presentation (negative, positive, or neutral). The study is based on the common finding that if the political party has a dominant and stable position within the system and the party leader has a strong and charismatic personal characteristic (valence), her or she is presented through positive or neutral messages rather than negative, and vice versa.

Bibliografická citace

Žúborová, V. (2011). Prejavy personalizácie líderstva: perspektívy slovenských straníckych lídrov vo vzťahu k medializácii. Středoevropské politické studie, 13(4), 399-419. Získáno z https://journals.muni.cz/cepsr/article/view/4566

Klíčová slova

Communication; Media coverage; Party leadership; Personalization; Prezidencionalization;

Plný Text:

Reference

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