Slovak Parliamentary Elections 2006

Vladimír Pčolinský; Antónia Štensová

Slovak Parliamentary Elections 2006

Roč.9,č.2–3(2007)

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Development of a democratic system and market economy in the Slovak Republic has been going on for less than two decades. The same applies to the development of political marketing. Using the example of the Slovak Parliamentary Elections in 2006, we analyse the situation in the political market, voters’ political perceptions, the marketing activities of the political parties and candidates, main topics of election campaign, role of the media and election results. We also offer a short summary of key legislative changes which influenced the 2006 election campaign.

Klíčová slova:
Campaign expenditures; Campaign topics; Election legislation; Election results; Electronic media; Political marketing; Turnout; Voters’ political perceptions;

Reference

Notice: Electronic sources verified as of August 31, 2007.

Christian Democratic Movement, available at www.kdh.sk.
MEMO 98. Media Monitoring, available at www.memo98.sk.
Ministry of Finance of the Slovak Republic, available at www.finance.gov.sk.
Ministry of Interior of the Slovak Republic, available at www.minv.sk.
Ministry of Justice of the Slovak Republic, available at www.justice.gov.sk.
Party of the Hungarian Coalition, available at www.smk.sk.
People’s Party – Movement for Democratic Slovakia, available at www.hzds.sk.
Slovak Democratic and Christian Union – Democratic Party, available at www.sdkuonline.sk.
Slovak National Party, available at www.sns.sk.
SMER – Social Democracy, available at www.strana-smer.sk.
Statistical Office of the Slovak Republic (2006): Slovakia Before Parliamentary Elections 2006, Bratislava.
Statistical Office of the Slovak Republic, available at www.statistics.sk.
Štensová, A. – Pčolinský, V. (2005): Marketing v politike, Bratislava, Vydavateľstvo Ekonóm.

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Tato práce je licencována pod Mezinárodní licencí Creative Commons Attribution 4.0 .

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