Slovak Parliamentary Elections 2006

Vladimír Pčolinský, Antónia Štensová


Development of a democratic system and market economy in the Slovak Republic has been going on for less than two decades. The same applies to the development of political marketing. Using the example of the Slovak Parliamentary Elections in 2006, we analyse the situation in the political market, voters’ political perceptions, the marketing activities of the political parties and candidates, main topics of election campaign, role of the media and election results. We also offer a short summary of key legislative changes which influenced the 2006 election campaign.

Bibliografická citace

Pčolinský, V., & Štensová, A. (2007). Slovak Parliamentary Elections 2006. Středoevropské politické studie, 9(2–3), 102-113. Získáno z

Klíčová slova

Campaign expenditures; Campaign topics; Election legislation; Election results; Electronic media; Political marketing; Turnout; Voters’ political perceptions;

Plný Text:


Zobrazit literaturu Skrýt literaturu

Notice: Electronic sources verified as of August 31, 2007.

Christian Democratic Movement, available at
MEMO 98. Media Monitoring, available at
Ministry of Finance of the Slovak Republic, available at
Ministry of Interior of the Slovak Republic, available at
Ministry of Justice of the Slovak Republic, available at
Party of the Hungarian Coalition, available at
People’s Party – Movement for Democratic Slovakia, available at
Slovak Democratic and Christian Union – Democratic Party, available at
Slovak National Party, available at
SMER – Social Democracy, available at
Statistical Office of the Slovak Republic (2006): Slovakia Before Parliamentary Elections 2006, Bratislava.
Statistical Office of the Slovak Republic, available at
Štensová, A. – Pčolinský, V. (2005): Marketing v politike, Bratislava, Vydavateľstvo Ekonóm.

Copyright (c) 2007 Vladimír Pčolinský, Antónia Štensová

Creative Commons License
Tato práce je licencována pod licencí Creative Commons Attribution 4.0 International License.