Motivation Of Football, Ice-Hockey And Floorball Fans To Visit Matches Of Professional Sports Clubs
Vol.12,No.2(2018)
The article examines the motivation of consumers of professional sports clubs of football, hockey and floorball to visit matches. Despite the apparent small increase in long-term attendance in selected sports, the average number of visitors compared to foreign countries is significantly lower. This impact can have several aspects, ranging from the unappealing matches or the players themselves who are playing for the club. Bad pricing pricing policy of individual clubs and the lack of promotion of the match etc. To find out the results, a questionnaire survey was used during individual sports matches, processed and evaluated. The data has shown that the most frequent motives for visiting sports matches of selected sports are primarily the people who go to the match and then acquire the feeling of relaxation and the atmosphere associated with the given match. Ticket prices, even personalities and individuality of players who are playing for the club, don’t play a role in deciding process.
sport; fans; consumers; football; ice-hockey; floorball; marketing
Český florbal (2018). Kompletní statistiky družstev. Český florbal.cz. Retrieved from: https://www.ceskyflorbal.cz/superliga-muzi/tabulka.
Český statistický úřad (2018). Průměrné mzdy v roce 2017. Čzsu.cz. Retrieved from: https://www.czso.cz/csu/czso/cri/prumerne-mzdy-4-ctvrtleti-2017.
ČTK (2018). Fotbalová liga měla nejvyšší návštěvnost za posledních 18 let. České noviny. Retrieved from: http://www.ceskenoviny.cz/zpravy/fotbalova-liga-mela-nejvyssi-navstevnost-za-poslednich-18-let/1625789.
Hokej.cz (2018). Tipsport ELH – Statistika týmů. Hokej.cz. Retrieved from: http://www.hokej.cz/tipsport-extraliga/statistika-tymu/detailni.
Kotler, P., & Keller, K. L. (2007). Marketing management. Praha: Grada Publishing, a.s.
Sekot, A. (2008). Sociologické problémy sportu. Praha: Grada Publishing, a.s.
Sekot, A. (2013). Sociologie sportu: aktuální problémy. Brno: Masarykova univerzita.
Slepička P. (2010). Divácká reflexe sportu. Praha: Univerzita Karlova.
Suchan, J. (2018). Nechodí na vás lidi? Nejvyšší ligu si nezahrajete. Florbalová liga řeší kontroverzní pravidlo. iRozhlas.cz. Retrieved from: https://www.irozhlas.cz/sport/ostatni-sporty/nechodi-na-vas-lidi-nejvyssi-ligu-si-nezahrajete-florbalova-liga-resi-podivne_1803081652_jgr.
Wiid, A. J., & Cant, C. M. (2015). Sport fan motivation: Are you going to the game? International Journal of Academic Research in Business and Social Sciences, roč. 5, č. 1, (pp. 383 – 398). Retrieved from http://hrmars.com/hrmars_papers/Sport_Fan_Motivation_Are_You_Going_To_The_Game.pdf.
Zamazalová, M. (2009). Marketing obchodní firmy. Praha: Grada Publishing, a.s.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright © 2019 Studia sportiva