Marketing Planning And Management In Elite Sport Events – Czech Open
Vol.10,No.1(2016)
My work describes the practical hypothesis of the organisational management of a sport event – The Czech Open, International Tennis Tournament. My work also focuses on the content and form of a marketing plan and the role of a manager and the creating of a marketing plan. Discussions were held with main managers of the TK Plus s.r.o. who were responsible for the course of this event. The method of directed dialogue was used in this part. The discussion is based on 15 questions that cover all problems of the organisation of this sporting event. The questions and answers are a component of my work (in the text and appendix). The conclusion offers some generalisation of the acquired results and assessment of the presumption for the organisational management of a sporting event.
management; marketing; marketing strategy; tennis tournament; Czech Open
155–162
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