Consumer Decision-Making of Football Fans in the Czech Republic
Vol.9,No.1(2015)
In the paper the results of a survey using questionnaires are presented. Approximately 1600 football fans from the Czech Republic took part in the survey. The survey focused on identification of factors that decide, whether a fan visits a game of the highest football league in the Czech Republic, or not. We present the first part of the survey in which the preferences of fans in specific groups, segmented according to sex and age, are demonstrated.
consumer decision-making; preference; fans; football
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