Analysis Of The Fans Base And Popularity Of Prague League Football Teams
Vol.7,No.2(2013)
In recent years, close interconnection between sports and marketing can be noticed. For example, we can mention sponsorship as well as targeting in connection with ticketing and merchandising. Sports disciplines and sports clubs are characterised by long time loyalty of their fans. This typical sports feature has become attractive for company marketers. This paper aims at analysing the fans base of Prague league football teams. The method of representative marketing survey is applied to achieve this goal. First, the percentage of the Prague population that is interested in football was analysed. The fan based was identified and classified by socio-demographic characteristics. The key issue of the article is the percentage categorisation of the Prague population supporting each of the league clubs. In addition, the paper also analysed topics like lifelong loyalty to the club and the heredity of the fandom. This study attempts to bring practical results to professionals who are engaged in sports marketing, mainly in marketing communication and sponsorship.
sports marketing; market research; representativeness; Prague league football clubs; football fan
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