Predatory pricing
Vol.16,No.3(2008)
Abstract
Pages:
261–269
The price naturally reflects not just the amount of work vested into the goods but it is affected also by a number of other immaterial circumstances (fashion, consumer preferences, branded and unbranded goods, effects of promotion, marketing and advertising campaigns, “price of special preference” – pretium affectionis, season effects, sales “campaigns” various rebates and likewise). Hence there is a whole number of reasons why there are fully justified, exceptionally low prices.
261–269
Author biography
Josef Bejček
Department of Commercial Law, Faculty of Law, Masaryk University, Brno
Department of Commercial Law, Faculty of Law, Masaryk University, Brno
Copyright © 2017 Josef Bejček