Predatory pricing


The price naturally reflects not just the amount of work vested into the goods but it is affected also by a number of other immaterial circumstances (fashion, consumer preferences, branded and unbranded goods, effects of promotion, marketing and advertising campaigns, “price of special preference” – pretium affectionis, season effects, sales “campaigns” various rebates and likewise). Hence there is a whole number of reasons why there are fully justified, exceptionally low prices.

Bibliografická citace

BEJČEK, Josef. Predatory pricing. Časopis pro právní vědu a praxi. [Online]. 2008, č. 3, s. 261-269. [cit. 2017-09-25]. Dostupné z:

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