Digital Media in ESP Instruction for Marketing Communication

Roč.10,č.1(2020)

Štěpánka Hronová Ladislava Knihová

https://doi.org/10.5817/CASALC2020-1-8

PDF (English)
Abstrakt
Digital media have profoundly changed our lifestyles especially in ways we communicate and consume information while video-on-demand and other video formats are taking the lead. As a result, also students' preferences related to the content and formats of study materials are changing in a dramatic way. Almost every day, not only foreign language teachers can observe how incredibly quickly technologies used in instruction are changing and their own teaching materials are becoming obsolete after significantly shorter time periods compared to the situation several years ago.  The aim of this paper is to examine and critically evaluate the existing opportunities for English teachers to incorporate video formats into their portfolio of teaching methods as well as use them effectively in the process of updating their own teaching materials. Due to the fact that creative ideas for methodological application of video formats are fully transferable into almost any kind of study programmes, the paper is complemented by a lesson plan based on the Bring your own device (BYOD) approach and the use of the mobile app iMovie. Further, within the frame of microlearning, the article presents a way of using off-the-shelf videos with technical content as part of interactive presentations prepared and presented by students in ESP classes and also in other specialized subjects. Selected results of the empirical research into the managerial attitudes towards incorporating video formats into corporate training enhance the importance of acquiring innovative skills in the context of foreign language learning already during university studies.

Klíčová slova:
English for specific purposes; off-the-shelf video; digital media; creative use of video; mobile apps; video format; video-on-demand
Reference

Clark, R. C. & Mayer, R. E. (2016). E-learning and the science of instruction: proven guidelines for consumers and designers of multimedia learning. Fourth edition. Hoboken: Wiley. https://doi.org/10.1002/9781119239086

Jenlink, P. M., ed. (2019). Multimedia learning theory: preparing for the new generation of students. Lanham, Maryland: Rowman & Littlefield.

Jukes, Ian & Ryan L. Schaaf, (2019). A brief history of the future of education: learning in the age of disruption. Thousand Oaks, California: Corwin. https://doi.org/10.4135/9781544355061

Knihová, L., & Hronová, Š. (2015). Motivace ke studiu cizího jazyka a výuka angličtiny pro specifické účely v terciálním vzdělávání. In Evropské pedagogické forum 2015: Přínosy, výzvy a očekávání, 455, 55-64.

Mayer, R.E. (2005) Principles of multimedia learning based on social cues: personalization, voice, and image principles. In R.E. Mayer (Ed.). The Cambridge Handbook of Multimedia Learning. New York: Cambridge University Press. https://doi.org/10.1017/CBO9780511816819.014

Matthews, P., (2013). Informal learning at work: how to boost performance in tough times. Milton Keynes: Three Faces Publishing.

Matthews, P., (2014). Capability at work: how to solve the performance puzzle. Milton Keynes: Three Faces Publishing.

RVVI, (2019). Research and development in the Czech Republic. Výzkum a vývoj v ČR [online]. Available at: https://www.vyzkum.cz/Default.aspx?lang=en.

Sarre, Cedric, & Whyte, Shona (2017). New Developments in ESP teaching and Learning Reserch. S.l.: Research-Publishing Net. https://doi.org/10.14705/rpnet.2017.cssw2017.9782490057016

SEG Research, (2008). Understanding multimedia learning: Integrating multimedia in the K 12. Issuu [online]. Available at: https://issuu.com/universidaddavinci/docs/understanding_multimedia_learning_1.

TrainingZone, (2019). Research: Which learning technologies are trending in 2019? TrainingZone [online]. Available: https://www.trainingzone.co.uk/resources/research-which-learning-technologies-are-trending-in-2019.

Metriky

0

Crossref logo

0

221

Views

130

PDF (English) views

Copyright © 2021 Štěpánka Hronová, Ladislava Knihová

PDF (English)