Abbreviations as a modern phenomenon in business jargon

Roč.14,č.2(2024)
CASALC Review

Abstrakt

English language used in a business environment, influenced by the usage of new communication technologies, but also by the growth of economization of language in general, has been changing radically. To establish a sound basis for language courses in Business English, research is needed into the lexical, syntactic and discourse characteristics of the register of English used within contemporary business jargon. The presented analysis aims to understand the abbreviation processes in current business communication to the point that can be given to the students of the Business English course in the most authentic way. Using qualitative corpus analysis, we put shortening processes in a context, i.e. contextualising the features of the abbreviation processes based on fundamental notions of extra-grammatical processes rather than presenting statistical quantitative analyses.  The outcome of our research is general features, which determine abbreviatory processes occurring in business correspondence. Finally, we demonstrate specific class activities of Business English course taking into account the real characteristics of abbreviations used in business jargon.


Klíčová slova:
acronyms; authenticity; business correspondence; business English; business jargon; corpus analysis
Biografie autora

Ivana Kapralikova

University of Economics in Bratislava

Ivana Kapráliková  (MA in English language and Education, MA in Politology, PhD) is an Assistant Professor of Business English, teaching Business English and Business negotiations at the University of Economics in Bratislava and the Faculty of Economy at Pan-European University in Bratislava, Slovakia. Her research interests include lexicology, specializing in EU jargon analysing the documents of the European Union institutions and political discourse analysis of Central European politicians´ rhetoric. 

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