Ethical Aspects of Centralization of Internet Search Services

Miroslav Vacura

Abstract

At the dawn of the 21st century everyday life of the common citizen of industrialized society has become more and more intertwined with Internet technologies and services. Email and web are not only working tools, but in recent years with the advent of Web 2.0 technology they also developed into means of communication with friends and relatives, means of spending free time and relaxation, tools for education and in some cases they have replaced more traditional media like television and newspaper. The most frequently used and the most important service is still full text web search. This paper describes the history and current state of Internet search services and highlights ethical issues that are related to them.

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