PERSONAL ADVERTISEMENTS AS TEXT COLONIES: FEATURES AND TYPES OF COLONIES

Věra Šustáčková

doi:10.5817/DI2016-1-65

PERSONAL ADVERTISEMENTS AS TEXT COLONIES: FEATURES AND TYPES OF COLONIES

Vol.9,No.1(2016)

Věra Šustáčková

https://doi.org/10.5817/DI2016-1-65

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Abstract

The genre of personal advertisements is relatively new; nevertheless, various branches of the social and linguistic sciences deal with this text type since personal advertisements refl ect social behaviour and attitudes and thus may provide information about language and society. The present paper studies personal advertisements from the perspective of text colonies and compares printed and online advertisements in order to explore the language manifestations of the communicative strategies employed by the two media. The study is carried out on advertisements published in The Times and placed on the dating website datingdirect.com.

Keywords:
personal advertisements; colony text; mainstream text; components; The Times; Internet; simple and complex colonies

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