The article presents selected aspects of the contemporary picture of changes in women’s media activity. The presence of women in the media is increasingly seen not only in the dimension of their passive participation, but also in journalistic activity and in non stereotypical representations of the female sex in media broadcasts. The text presents the sociopolitical conditions of changes in women’s media participation, with particular emphasis on the processes of receiving messages and the sphere of journalistic activity. The text recognizes that the contemporary picture of women’s participation in media systems, despite numerous activities aimed at implementing equal opportunities policy, is characterized by asymmetry and still insufficient women’s presence, especially in the area of decision-making processes and various topics in media, in general. Although the progressive feminization of public space is noticeable, women still face barriers and restrictions in professional development on journalistic ground. Therefore, breaking stereotypes and equalizing gender representation in the media ought to be considered as an evolutionary process rather than revolutionary changes in this matter.