Management of the export potential of the Ukrainian enterprises in the context of entrance to the European market

Central European Journal of Management


The article investigates the economic relations of the Ukrainian enterprises, which decided to make the redirecting of their export potential to the European market due to the modern geopolitical situation. The empirical statistics of the 2013-2014 years was analysed in order to find out both the most perspective and appropriate products, which Ukrainian can present to Europe, as well as to Czech Republic and the possible directions of further potential cooperation. In accordance with the results of the statistical tests, there were identified and considered five economic spheres of cooperation: agriculture, food industry, machinery-producing industry, metallurgy industry and innovation activities.


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