An Analysis of Terminology of Concepts of Competitiveness in the Presentations of Strategic Development of Selected Car Manufacturers

Robert Zich


The primary objective of presented research represents a specific partial part of complex research of competitiveness aiming at terminology applied to presentation of strategic plans of companies. The purpose of evaluation was both evaluation of applicability of terminology, defined in the theoretical level in the context of company practice, and in - wider context - search for links among used approach of presentation, terminology and factual behavior of companies. The results shows that terminologies defined on the basis of the analysis of three concepts of development of competitiveness share common features. The approach of presentation is still being developed, as indicated in evaluated firms. The manner, used by analyzed car producers is rather significant element of its competitive behavior and, in certain range, such manner must reflect the approach to strategic development of competitiveness.

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